Sure the economy tanked and hit many older American’s hard. But, that is not stopping them from traveling.
While their terms have changed, the travel industry still want their money and is responding.
In a nutshell, the new wave of older adult doesn’t want the bus tour popularized buy their parents. They want experiences that relate to their generation. Experiences that take into consideration their past and their generally high level of mental and physical well-being. But is it not nostalgia, it is adventure and experiences.
More are postponing full retirement but still want to experience the world. Ten day cruises are being replaced by long weekend trips -the travel industry is getting creative.
Exotic With Comforts
Glamping it the new camping sans the sleeping bag and tent – more like gourmet meals, private bathrooms and spa tents along with the adventure.
It can get a little complicated given that many Boomers might have children from multiple marriages but there is a growing desire to have shared experiences. That trip to the Galapagos is now turning into a boat charter for the whole gang.
Unique and Local
Most older adults have traveled a fair amount and have come to the conclusion that Hilton’s and Marriott’s, while safe, are boring. Make it different and an expression of the locale.
For more trends in travel and a list of travel companies who are onboard, checkout this NY Times article.